Around the middle of September, Laugh Riot Press will go live as the only social media marketing and self-publishing company focused exclusively on indie authors and their funny books. 

The only one.  Cool.

Funny books—that’s the thing to remember.  LRP is the only genre-specific company that connects readers who want to laugh out loud with authors who write funny books.

So far, we’ve got one  That’s okay.  Every company starts somewhere.  Metaphorically speaking, we’re still in my parents’ garage.  My feeling is that once self-pubbing writers of funny books discover Laugh Riot Press and learn about the many awesome ways we help them get the word out about their books—freeing up more of their time for writing—I’ll soon have colleagues and company.  And the collective power of our community of writers will exponentially increase the reach and effectiveness of our year-round social media marketing movement and more readers will find more funny books.  It’s going to be a win-win-win for everyone.

Exciting times ahead, no doubt.

But what’s really got my heart pumping is that with the launch of Laugh Riot Press my three funny books will go public—as in for sale in the digital marketplace.

And that comes Kate McCall.

The first two books of the McCall & Company series, a private investigator series set in New York City and starring off-off-off-off Broadway actress, boxer, and reluctant PI Kate McCall and a crazy cast of cohorts, are ready to go.

Here’s a first look at the covers—


Off-off-off-off Broadway actress Kate McCall inherits her father’s New York private investigations business after he’s a whole lot of murdered in a life insurance company elevator.

A concrete-carrying, ballroom-dancing construction mule says he fell off the scaffolding, can never work—or dance—again, and sues the contractor for a whole lot of money.

Kate assembles the eccentric tenants of her brownstone and her histrionic acting troupe to help her crack the cases, and they stir up a whole lot of trouble.

But not as much as Kate, who sticks her nose in the middle of the multi-million-dollar life-insurance scam her father was investigating and gets a whole lot of arrested for murdering a medical examiner.

Will Kate bust the insurance scam, prove who really killed the examiner—and her father—and get out of jail in time to pull off the ballroom sting of the decade? She might, but it's going to be a whole lot of hilarious. 


Way-off Broadway actress and NYC PI Kate McCall had promised the police and the Assistant DA—her son—that she was all done investigating any damn thing in New York...

Meaning beautiful billionaire socialite Brooke Barrington says someone has stolen her identity, and the corporate assassin who murdered Kate’s father has shot the eyes out of the CEO of Superior Press...

Meaning McCall & Company is back in business...

Meaning Kate enlists the help of the eccentric tenants of her brownstone—the House of Emotional Tics—and her melodramatic acting troupe, the Schmidt and Parker Players...Meaning things spiral hilariously and dangerously out of control...   

Meaning she is confronted by Brooke's demonic identical twin, Bailey, accosted by international counterfeiters, and arrested for impersonating a hooker...

Meaning will she stop Bailey from murdering Brooke?  Or will she stop Brooke from murdering Bailey?  Or will she figure out how to tell one from the other in time to survive the wrath of the Bulgarian mob men hired to protect the counterfeit cash?  And will she finally find her father’s killer?  

She might, but it's going to be a fast, fun, and furious ride.


For all of you who’ve signed up for the LRP mailing list, the first book of the series, McCall & Company: Workman’s Complication, is yours for free.  LRP will send you an ebook in the next few weeks.

If you’ll read it, write a review, and post it on Amazon, I’ll send you a signed paperback.

I know, I know: ooooh, wow, thanks, Rich, just what I always wanted...something autographed by you.

Still, it would help me out quite a bit if you’re up to writing a good review of my book.

Email me a copy of the review you post on Amazon (, and I’ll mail you a paperback version of the book.

I think you’re going to love Kate McCall.  She’s funny as hell, street smart and tough, and totally flawed.  (I have the totally flawed part in common with her.)  She might have the worst romantic luck of anybody you’ve ever met, her father’s killer is trying to kill her too, the tenants in the brownstone she manages are dysfunctional and hilarious, and her acting troupe is certifiably New York crazy.  Did I mention that she enlists the brownstone gang and the acting troupe to help her solve her mysteries?

Yeah, it’s funny.

But it’s a swell story too.  Right to the end, you’ll have no idea whodunit.  And it’s a fast, fun read.  I hope you like it.

Anyway, I can’t wait for you to meet Kate McCall.  And I’m so grateful to you for joining the LRP mailing list.  Thank you.

Now, here’s another round of Laugh Riot Press 20 Questions.


Question #8: What does Laugh Riot Press do for its writers?

Answer #8: Here it is in a nutshell: minimize marketing time, maximize writing time, increase marketplace exposure.  Laugh Riot Press is for indie authors who want to be part—and want their books to be part—of a year-round social media marketing movement but don’t have the time or the expertise or the time (did we mention not having the time?) to make the necessary commitment each and every day to create that kind of widespread digital presence. We handle the social media logistics (okay, go ahead, call it busy work); so our writers can spend more time writing and connecting with readers.
Laugh Riot Press writers benefit from the kind of daily social media presence that drives genre-specific readers—looking for books that will make them laugh—to their publishing company website (that’s us) and to their LRP writers page (that’s you) and to the individual pages of their books. We get you out there every day, and you connect with readers. Kismet.


Question #9: Does Laugh Riot Press promote its writers in ways other than social media marketing?

Answer #9: Yep. We send press releases across the country and around the globe. We have a killer blog with which we promote and present our writers and their books and their virtual tours and their appearances and their special deals and giveaways. We e-blast almost everything to our mailing list—which we encourage your fans to join. We have a growing list of libraries and book reviewers that we contact every time there’s a new funny book to announce.
There’s also a significant and growing number of online bookstores and reading apps you may not know about. Uh-huh, believe it or not, there’s life beyond Amazon and Goodreads. Plenty of readers use these other apps, and it’s important to connect with every reader possible. Laugh Riot Press is in all these places -- Wattpad, Uncovered Books, Bublish, aerbook, BookBub, and Bookish, to name a few. When you join LRP, you don’t have to spend hours upon hours discovering these outlets, learning how to use them, and managing and monitoring them. We do the legwork and (here it is again) busy work for you.


Questions #10: On what social media platforms is Laugh Riot Press active?

Answer #10: We have a daily presence on Facebook, Twitter, Google+, Goodreads, and Pinterest. And we’re adding new platforms as they gain strength, numbers, and importance. We’re posting and commenting every day. Social media is our business. We’re everywhere writers need to be and everywhere readers are looking for books. If you know someplace we need to be and we’re not there yet, we'd love to hear about it.


That’s it for now.  The next time around, I’ll share the cover and tell you about the third book I’m self-publishing with the launch of LRP: Juggler, Porn Star, Monkey Wrench. It’s a standalone because it’s so crazy nothing could really follow it.

Thanks for reading the LRP blog.  I’d love to know what you think about all this stuff.  Email me at   I’ll email you back.

The more funny books in the world, the better.




Posted on August 8, 2014 and filed under 20 Questions, new release, Rich Leder.